2020 was a year of uncertainty for dentistry. Now that we’re halfway through 2021 and have a better picture of what the future will look like, it’s time to reevaluate how to market your practice.
Safety is still paramount
Vaccination numbers are up and COVID-19 infection numbers are down. But when it comes to marketing safety precautions at your office, the best practice will still be to focus on everything you’re doing to keep patients safe during each stage of their appointment.
Prepare for pent up demand
As demand for dental care returns and many patients have postponed checkups or treatments, take care not to overwhelm your staff with an impossible schedule. It’s not your patients’ responsibility to figure out how to best deal with this unique situation where demand may spike but you don’t necessarily have the resources to add extra help. Work hard to get your patients back in the office while balancing your ability to provide the same great patient experience you always have.
Put people over profits
It’s understandable that dentists will want to play a little catch up after 2020, but remember that marketing your practice is a long game. Now, more than ever, it’s vital that your services and marketing practices are empathetic to your patients. People are stressed out, even as they’re hopeful, so the last thing they need is a bad experience at the dentist’s office. Continue to stay focused on the patient experience and the long-term value of branding and building loyalty.
Focus on what patients need right now
Delayed care from last year will likely create demand for quality dentistry in your market. Instead of concentrating on generating demand, consider how your marketing efforts connect patients with what they really need. Patience, understanding, and a positive treatment journey. Position your office as the most caring dental practice in town.
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Jul 12th, 2021 4:10 pm
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