Skip to main content

How to use ChatGPT for your practice blog

Artificial intelligence (AI) tools like ChatGPT can help with the content generation process but they can also be a problem when used incorrectly.

Never cut and paste ChatGPT output

Generative AI tools like ChatGPT are not a cut-and-paste solution.

Some of the issues with AI content are:

  • ChatGPT content is impressive, but its writing can still sound stilted
  • ChatGPT is prone to errors, especially if your prompt is confusing
  • Dental practice marketing is all about building relationships with current and potential patients, and AI cannot replicate your personality (yet!)

Use ChatGPT to build a framework

While ChatGPT cannot write a great blog post for you on its own yet, it can help reduce your writing time.

Use ChatGPT:

  • For brainstorming ideas, fixing writer’s block or inspiring creativity
  • For creating a rough draft of posts
  • To speed up the drafting process

Always rework the text before publishing to double-check for errors, improve readability and add your personal touch.

With ChatGPT, prompts are important

Just like any machine, the quality of your output will depend on the quality of your input. The more time you spend learning how to craft effective prompts the less time you’ll need to spend cleaning up the content ChatGPT spits out.

Here are a few key tips for writing better prompts:

  • Ask multi-step questions, clarifying points the AI didn’t understand along the way
  • Provide as much context as possible in your prompts
  • Tell ChatGPT to assume the identity of a dentist (yes, it can do that!)
  • Specify the length of the response you want
  • Rephrase questions if you’re not getting the answer you’re looking for

With a little practice, ChatGPT can be a useful tool to help with your content creation.